Frankly, for SEM newbies, intermediates, or advanced players, this book is great at all levels. What I love about the book is that it doesn't just talk or teach you about search marketing, it actually has a Point Of View He has all of the numbers and data to back it up along with some best practices I haven't read anywhere else.
I highly recommend this book to anyone in the search marketing industry. Jenkins I really mean that. Richard's new book takes that material much further, using in-depth analysis based on data-driven studies he's done. The chapter on Ad Coverage by itself more than justifies getting this book. Pietsch I recently bought this book through Amazon.
If you are an intermediate-level user of AdWords, this book will help you become a master. However, that's not what I thought the book would be about. In the on-line description of the book, and on the back cover, one of the key statements is: "Millions compete for exposure on Google, Yahoo! Marketing Solutions, I thought that based upon this statement that some of the book would be devoted to Yahoo!. Not so.
The book is entirely focussed on expert-level techniques to master AdWords. We can't get our ads to run using AdWords, when the same ad gets good results from the other pay-per-click providers. In contrast, Richard Stokes, the author of "Ultimate Guide to Pay-Per-Click Advertising", has figured out how to use AdWords so called "quality score" to gain a profitable advantage over the competition.
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Each chapter is filled with timeless information that can serve as the bedrock of your PPC campaign foundation. The strategies in this book will improve your PPC performance and ultimately grow your business.
This content will deliver value for years to come. Your ROI on buying this book is off the charts! Advanced material. Rich is one of those guys that makes you sit up and listen closely. His knowledge of the data behind AdWords is quite literally unparalleled outside a few people in Google. He digs in deep and makes you smirk in awe at the clever ways all that data can help you improve your account.
A must read. Instead, it focuses on the few strategic metrics that make a difference, and backs them up with valid data from real campaigns. So you deserve it. Advance Praise. Additional Information.
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